Top 5 Film & Television Apps on Unified Platform in Kenya Q3 2022

Performance of Top 5 Film & Television Apps in Kenya for Q3 2022

The third quarter of 2022 brought notable trends for the top five film and television applications in Kenya. Here's a closer look at the performance of these apps, combining data from both iOS and Android platforms.

Netflix

Netflix, Inc.'s app saw a mix of trends throughout Q3. Weekly revenue experienced a slight decline, starting at approximately $1.9K at the end of June and tapering off to around $1.5K by the end of September. Downloads fluctuated, with a significant dip in mid-July to 50.3K but rebounded to 100.6K in mid-September. Active users were relatively stable, peaking at 511K in mid-September before settling at 495K by the end of the quarter.

Airtel TV

Airtel TV from Airtel Africa saw its weekly downloads peak at 19.5K in mid-September, although there was a noticeable drop to 5.7K by the end of the month. Active users followed a similar trend, peaking at 24.7K in late July and ending the quarter at 15.7K.

StarTimes ON

Union Shine Holdings Co., Ltd's StarTimes ON had a modest revenue stream, hovering around $2 to $6 weekly. Downloads showed variability, starting at 6.8K in late June and peaking at 21.1K in early August, with another spike to 11.8K by the end of September. Active users increased significantly from 16.7K in late June to 28.9K in early August, ending the quarter at 21.9K.

MyDStv Africa

Multichoice Support Services' MyDStv Africa saw a peak in downloads of 20.4K in early August, declining to 6.7K by the end of September. Active users showed a peak of 128K in early August, with a slight decline to 96.5K by the end of the quarter.

K24 Plus

Mediamax Network Limited's K24 Plus had a significant spike in downloads, reaching 28K in early August. Active users were consistently high, starting at 595K in late June and peaking at 644K in early August, ending the quarter at 591K.

These insights illustrate the dynamic nature of the film and television app market in Kenya. For more detailed analytics and insights, visit Sensor Tower.